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HF5415.13
Piercy, Nigel
10091
Market-Led Strategic Change:
Transforming the process of going to market.
2nd ed.
Oxford :
Butterworth-Heinemann,
1997.
xiv, 665p.
Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters
Marketing
Management
11301
Marketing
4407
Strategic planning
10046
https://www.amazon.com/Market-Led-Strategic-Change-Transforming-process/dp/0415834279
BK
lcc
0
0
lcc
0
HF541513 P I E1997
0
28068
ZUFEST
ZUFEST
DISPLAY
2021-06-26
Purchase
HF5415.13 PIE 1997
22741
2021-06-08
2021-06-08
BK