21.
Cross-cultural Marketing.
by Rugimbana, Robert | Nwankwo, Sonny.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 RUG 2003.
22.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process.
by Reedy, Joel | Schullo, Shauna.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5548.32 REE 2004.
23.
Customer relationship management : concepts and technologies
by Buttle, Francis.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.
24.
Principles of Supply Chain Management : A Balanced Approach.
by Wisner, Joel D | Leong, G. Keong.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western/Cengage Learning, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD38.5 WIS 2012.
25.
Marketing Communications : An Integrated Approach.
by Taylor , Jonathan | Smith, P. R.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.
26.
Services Marketing : People Technology Strategy.
by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.
Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Pearson, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 LOV 2016.
27.
Sales and Distribution Management.
by Panda, Tapan K | Sahadev, Sunil.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Oxford University Press, 2006Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5438.4 PAN 2006.
28.
Marketing.
by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.
Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 ETZ 20134.
29.
Strategic Marketing Management : Planning, Implementation, and Control.
by Wilson, Richard M. S | Gilligan, Colin.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 WIL 2010.
30.
Strategic Marketing.
by Cravens, David W | Piercy, Nigel.
Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CRA 2009.
31.
Marketing Research.
by David A. Aaker | Leone, Robert P | Day, George S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Wiley, 2019Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF54 AAK 2019.
32.
Principle of Marketing.
by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.
Edition: 17th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KOT 2018.
33.
The Consumer Mind.: Brand perception and the implication for marketers
by Pepe , Martinez.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : KoganPage, 2012Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 MAR 2012.
34.
Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.
35.
Marketing Management.
by Kolter, Philip | Keller, Kevin Lane.
Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : Pearson; 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 KOT2016.