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1. Principles of Marketing.

by Armstrong, Gary | Kotler, Philip | Adam, Stewart.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida : Pearson, 2017Availability: No items available

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2. 18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: No items available

3. Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

by Martinez, Onaindia | Resnick, Brian.

Material type: book Book; Format: print Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: No items available

4. 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: No items available

5. New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: No items available

6. Supply Chain Management : Strategy, Planning, and Operation.

by Chopra, Sunil.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2019Availability: No items available

7. Marketing Logistics: A Supply Chain Approach

by Kapoor, Satish | Kansal, Purva.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson Education, 2003Online access: Click here to access online Availability: No items available

8. Marketing Strategy and Competitive Positioning.

by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: No items available

9. Market-Led Strategic Change: Transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: No items available

10. Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available

11. Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: No items available

12. Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, 2004Availability: No items available

13. Principles of Supply Chain Management : A Balanced Approach.

by Wisner, Joel D | Leong, G. Keong.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western/Cengage Learning, 2012Online access: Click here to access online Availability: No items available

14. Services Marketing : People Technology Strategy.

by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2016Online access: Click here to access online Availability: No items available

15. Sales and Distribution Management.

by Panda, Tapan K | Sahadev, Sunil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2006Availability: No items available

16. Strategic Marketing Management : Planning, Implementation, and Control.

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: No items available

17. Strategic Marketing.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: No items available

18. Principle of Marketing.

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: No items available

19. Customer Relationship Management : Integrating Marketing Strategy and Information Technology.

by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kundli : Wiley, 2003Availability: No items available

20. Marketing Management.

by Kolter, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson; 2016Availability: No items available