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121.
Marketing Strategy and Competitive Positioning.

by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 HOO 2012.

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122.
Market-Led Strategic Change: Transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 PIE 1997.

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123.
Project management : A managerial approach

by Meredith, Jack R.

Edition: 5th ed.Material type: book Book Publisher: Wiley, Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.P75 MER.

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124.
Data structures with Java.

by Hubbard, John. R | Huray,Anita A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2015Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display QA76.9.D35 HUB 2015.

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125.
Cost Accounting : Planning and Control

by Usry, Milton F | Carter, William K | Hammer, Lawrence H.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western, 1991Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5686.C8 USR 1991.

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126.
Financial Managerial Accounting : The Basis for Business Decisions.

by Williams, J. R | Haka, S F | Bettner, M S | Caecello, J V.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : McGraw- Hill, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (2). Location(s): On Display HF5636 WIL 2017.

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127.
24Brand Mantras : Finding a Place in the Minds and Hearts of Consumers

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2001.

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128.
Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.

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129.
Communication for business : a practical approach

by Taylor, Shirley.

Edition: 4th ed.Material type: book Book Publisher: New Delhi : Pearson, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5718 TAY 2013.

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130.
Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.

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131.
Business Finance.

by Pierson,Brown | Brown Rob | Easton, Steve.

Edition: 11 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Sydney : McGraw Hill, 2017Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HG4026 PEI 2017.

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132.
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contemporary Business Communication.

by Boone,Louis E | Kurtz,David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1994Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.

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133.
Cross-cultural Marketing.

by Rugimbana, Robert | Nwankwo, Sonny.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 RUG 2003.

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134.
Effective business communications.

by Murphy, Herta A | Hildebrandt, Herbert William.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : McGraw Hill, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5721 MUR 2018.

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135.
Business research methods.

by Quinlan,Christina | Zikmund, William G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Cengage, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD30.4 QUI 2018.

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136.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process.

by Reedy, Joel | Schullo, Shauna.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5548.32 REE 2004.

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137.
Business Law: A Complete Guide for Students of Business and Marketing

by Painter, A. A | Lawson, Robert G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Heinemann, 1989Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display KD1629 PAI 1989.

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138.
Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.

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139.
Contemporary Strategy Analysis.

by Grant, Robert M.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Malden : Blackwell, 2005Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD30.28 GRA 2005.

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140.
Project Management : the managerial process.

by Gray, Clifford F | Larson, Erik W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.P75 GRA 2018.

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Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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