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21. Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna.

Edition: 2nd ed.Material type: book Book Publisher: Australia: Thomson, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5548.32 REE 2004.

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22. Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book Publisher: Amsterdam: Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.5 BUT 2004.

23. Principles of supply chain management : a balanced approach

by Wisner, Joel D | Leong, G. Keong.

Edition: 3rd ed.Material type: book Book Publisher: Australia: South-Western/Cengage Learning, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HD38.5 WIS 2012.

24. Marketing communications : an integrated approach

by Taylor , Jonathan | : Smith, P. R.

Edition: 4th ed.Material type: book Book Publisher: London: Kogan Page, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 TAY 2004.

25. Services marketing : people, technology, strategy

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 8th ed.Material type: book Book Publisher: Noida: Pearson, 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 LOV 2016.

26. Sales and distribution management

by Panda, Tapan K | Sunil Sahadev.

Material type: book Book Publisher: Oxford: Oxford University Press, 2006Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5438.4 PAN 2006.

27. Marketing

by Etzel, Michael J.

Edition: 14th ed.Material type: book Book Publisher: New Delhi: McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 ETZ 20134.

28. Strategic marketing management : planning, implementation, and control

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: book Book Publisher: Oxford: Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 WIL 2018.

29. Strategic marketing

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book Publisher: Boston: McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 CRA 2009.