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1.
Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5823 BEL 2018.

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2.
Consumer Behavior and Marketing Strategy.

by Peter, J. Paul | Olson, Jerry C.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill, 2008Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PET 2008.

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3.
Foundations of Marketing.

by Jobber, David | Fahy, John.

Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 JOB 2009.

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4.
Marketing Research

by Hair,Joseph, F | F. Hair ,Joseph | Lukas,Bryan.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Sydney : Sydney, 2019Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.2 HAF 2019.

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5.
Principles of Marketing.

by Armstrong, Gary | Kotler, Philip | Adam, Stewart.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida : Pearson, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display WX214 ARM 2018.

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6.
18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.

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7.
Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

by Martinez, Onaindia | Resnick, Brian.

Material type: book Book; Format: print Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.1255 MAR 2013.

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8.
Successful Direct Marketing Methods.

by Stone, Bob | Jacobs, Ron.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata Mc Graw Hill, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.126 STO 2001.

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9.
Business Essentials : Advanced Marketing And Sales.

by BPP Learning Media.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Viva Books, 2009Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5410.B8 BPP 2009.

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10.
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.

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11.
Marketing Management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: No items available Checked out (1).

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12.
New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CHA 2000.

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13.
Supply Chain Management : Strategy, Planning, and Operation.

by Chopra, Sunil.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2019Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 SUN 2019.

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14.
Social Media & Mobile Marketing.

by Bhatia,Puneet Singh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wiley, 2019Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 BHA 2019.

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15.
Marketing Logistics: A Supply Chain Approach

by Kapoor, Satish | Kansal, Purva.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson Education, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KAP 2003.

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16.
Marketing Strategy and Competitive Positioning.

by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 HOO 2012.

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17.
Market-Led Strategic Change: Transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 PIE 1997.

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18.
Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.

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19.
Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.

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20.
No cover image available
contemporary Business Communication.

by Boone,Louis E | Kurtz,David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1994Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.

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Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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