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1. Principles of Marketing.

by Armstrong, Gary | Kotler, Philip | Adam, Stewart.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida : Pearson, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display WX214 ARM 2018.

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2. Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

by Martinez, Onaindia | Resnick, Brian.

Material type: book Book; Format: print Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.1255 MAR 2013.

3. Marketing Management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PHI 2016.

4. New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CHA 2000.

5. Marketing Logistics: A Supply Chain Approach

by Kapoor, Satish | Kansal, Purva.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson Education, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KAP 2003.

6. Marketing Strategy and Competitive Positioning.

by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 HOO 2012.

7. Market-Led Strategic Change: Transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 PIE 1997.

8. Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.

9. Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.

10. Services Marketing : People Technology Strategy.

by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 LOV 2016.

11. Strategic Marketing Management : Planning, Implementation, and Control.

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 WIL 2010.

12. Strategic Marketing.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CRA 2009.

13. Principle of Marketing.

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KOT 2018.

14. Marketing Management.

by Kolter, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson; 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 KOT2016.