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1. Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book Publisher: Amsterdam: Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.5 BUT 2004.

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2. Services marketing : people, technology, strategy

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 8th ed.Material type: book Book Publisher: Noida: Pearson, 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 LOV 2016.