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1. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Education, 2018Availability: No items available

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2. Consumer Behavior and Marketing Strategy.

by Peter, J. Paul | Olson, Jerry C.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill, 2008Availability: No items available

3. Foundations of Marketing.

by Jobber, David | Fahy, John.

Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: No items available

4. Marketing Research

by Hair,Joseph, F | F. Hair ,Joseph | Lukas,Bryan.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Sydney : Sydney, 2019Online access: Click here to access online Availability: No items available

5. Principles of Marketing.

by Armstrong, Gary | Kotler, Philip | Adam, Stewart.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida : Pearson, 2017Availability: No items available

6. 18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: No items available

7. Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

by Martinez, Onaindia | Resnick, Brian.

Material type: book Book; Format: print Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: No items available

8. Successful Direct Marketing Methods.

by Stone, Bob | Jacobs, Ron.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata Mc Graw Hill, 2001Online access: Click here to access online Availability: No items available

9. Business Essentials : Advanced Marketing And Sales.

by BPP Learning Media.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Viva Books, 2009Availability: No items available

10. 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: No items available

11. Marketing Management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: No items available

12. New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: No items available

13. Supply Chain Management : Strategy, Planning, and Operation.

by Chopra, Sunil.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2019Availability: No items available

14. Social Media & Mobile Marketing.

by Bhatia,Puneet Singh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wiley, 2019Online access: Click here to access online Availability: No items available

15. Marketing Logistics: A Supply Chain Approach

by Kapoor, Satish | Kansal, Purva.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson Education, 2003Online access: Click here to access online Availability: No items available

16. Marketing Strategy and Competitive Positioning.

by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: No items available

17. Market-Led Strategic Change: Transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: No items available

18. Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available

19. Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: No items available

20. contemporary Business Communication.

by Boone,Louis E | Kurtz,David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1994Availability: No items available