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1. Advertising and promotion: an integrated marketing communications perspective George E. Belch and Michael A. Belch.

by Belch, George E.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York: McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF 5823 BEL 2018.

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2. Consumer behavior and marketing strategy J. Paul Peter and Jerry C. Olson

by Peter, J. Paul.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill, 2008Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF 5415 PET 2008.

3. Foundations of marketing David Jobber and John Fahy

by Jobber, David.

Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2009Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF 5415 JOB 2009.

4. Marketing research Joseph F. Hair and Bryan Lukas

by Hair,Joseph, F.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Sydney : Sydney, 2019Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF 5415.2 HAF 2019.

5. Principles of marketing Gary Armstrong AND Philip, Kotler

by Armstrong, Gary.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida: Pearson, 2017Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display WX 214 ARM 2018.

6. 18 brand astras : using brand abilities as weapons for CRISP brand building m A to Z.] Kapoor, Jagdeep

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HD69.B7 KAP 2003.

7. Designing B2B brands : lessons from Deloitte and 182,000 brand managers

by Martinez, Onaindia.

Material type: book Book; Format: print Publisher: Hoboken: Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.1255 MAR 2013.

8. Successful direct marketing methods

by Stone, Bob | Jacobs, Ron.

Edition: 7th ed.Material type: book Book Publisher: New Delhi: Tata Mc Graw Hill, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.126 STO 2001.

9. Business essentials: Advanced marketing and sales :

by BPP Learning Media.

Material type: book Book Publisher: New Delhi: Viva Books, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5410.B8 BPP 2009.

10. : 9 brand shaastras : nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: book Book Publisher: New Delhi: Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HD69.B7 KAP2004.

11. Marketing management

by Kotler, Philip.

Edition: 15th ed.Material type: book Book Publisher: Upper Saddle River: Pearson, 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 PHI 2016.

12. New marketing strategies : evolving flexible processes to fit market circumstances

by Chaston, Ian.

Material type: book Book Publisher: New Delhi: Response Books, 2000Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 CHA 2000.

13. Supply chain management : strategy, planning, and operation

by Chopra, Sunil.

Edition: 7th ed.Material type: book Book Publisher: Boston: Pearson, 2019Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 SUN 2019.

14. Social Media & Mobile Marketing

by Bhatia,Puneet Singh.

Material type: book Book Publisher: New Delhi: Wiley, 2019Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 BHA 2019.

15. Marketing logistics : a supply chain approach

by Kapoor, Satish | Purva Kansal.

Material type: book Book Publisher: Delhi : Pearson Education, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 KAP 2003.

16. Marketing strategy and competitive positioning

by Hooley, Graham J | Nigel Piercy.

Edition: 5th ed.Material type: book Book Publisher: Harlow: Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 HOO 2012.

17. Market-led strategic change : a guide to transforming the process of going to market

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 PIE 1997.

18. Basic marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book Publisher: Boston: McGraw Hill Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 MCC 2002.

19. Consumer behaviour

by Webb, Karen.

Material type: book Book Publisher: Boston: McGraw-Hill , 2005Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.32 WEB2005.

20. Cross-cultural marketing

by Rugimbana, Robert | Nwankwo, Sonny.

Material type: book Book Publisher: Australia: Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 RUG 2003.