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1. Market-led strategic change : a guide to transforming the process of going to market

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 PIE 1997.

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2. Strategic marketing management : planning, implementation, and control

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: book Book Publisher: Oxford: Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 WIL 2018.

3. Strategic marketing

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book Publisher: Boston: McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 CRA 2009.