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1. 18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.

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2. 24 brand mantras : finding a place in the minds and hearts of consumers

by Kapoor, Jagdeep.

Material type: book Book Publisher: New Delhi: Response Books, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2001.

3. 24Brand Mantras : Finding a Place in the Minds and Hearts of Consumers

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2001.

4. 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.

5. New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CHA 2000.

6. Regulation of Financial Intermediaries in Emerging Markets.

by Mohan,T.T Ram | Joseph,Mathew (Editor) | Nitsure, Rupa Rege (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HG3550 MOH 2005.