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Normal view MARC view ISBD view

Basic Marketing: A Global-managerial Approach

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill, 2002Edition: 14 ed.Description: xxxii, 815p.ISBN: 9780075617938.Subject(s): Marketing -- Management | Marketing | Export marketing -- Management | EuropeOnline resources: Click here to access online
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Item type Current location Collection Call number Status Date due Barcode
Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N
On Display 		Non Fiction HF5415.13 MCC 2002 (Browse shelf) Available 22708

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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