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1. Market-Led Strategic Change: Transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 PIE 1997.

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2. Strategic Marketing.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CRA 2009.