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Strategic Marketing.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill , 2009Edition: 9th ed.Description: xv, 784p.ISBN: 9780071326230.Subject(s): Marketing -- Management | Marketing -- Decision making | Strategic planningOnline resources: Click here to access online
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