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1. CB8 : Consumer Behavior.

by Barry J. Babin | Harris, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Cengage Learning, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): HF5415 BAR 2018.

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2. Consumer Behavior : Building Marketing Strategy.

by Mothersbaugh, David L | Hawkins, Del I | Mothersbaugh, Linda L.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.33.U6 MOT 2016.

3. Consumer Behavior and Marketing Strategy.

by Peter, J. Paul | Olson, Jerry C.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill, 2008Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PET 2008.

4. Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.

5. Marketing Management.

by Kolter, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson; 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 KOT2016.

6. Marketing Management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PHI 2016.