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1. Consumer Behavior : Building Marketing Strategy.

by Mothersbaugh, David L | Hawkins, Del I | Mothersbaugh, Linda L.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.33.U6 MOT 2016.

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2. Marketing Management.

by Kolter, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson; 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 KOT2016.

3. Marketing Management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PHI 2016.