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1. Consumer Behavior : Building Marketing Strategy.

by Mothersbaugh, David L | Hawkins, Del I | Mothersbaugh, Linda L.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2016Online access: Click here to access online Availability: No items available

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2. Marketing Management.

by Kolter, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson; 2016Availability: No items available

3. Marketing Management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: No items available