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Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

By: Martinez, Onaindia.
Contributor(s): Resnick, Brian.
Material type: materialTypeLabelBookPublisher: Hoboken : Wiley, 2013Description: 224p.ISBN: 9781118457474.Subject(s): Trademarks -- Design | Brand name products -- Management | Corporate image | Logos (Symbols) -- Design | Industrial marketing -- ManagementOnline resources: Click here to access online
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