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1. 18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: No items available

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2. 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: No items available