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1. 18 brand astras : using brand abilities as weapons for CRISP brand building m A to Z.] Kapoor, Jagdeep

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HD69.B7 KAP 2003.

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2. : 9 brand shaastras : nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: book Book Publisher: New Delhi: Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HD69.B7 KAP2004.

3. Integrated Advertising, promotion,and Marketing Communications

by 8th ed | Yankah, Kojo.

Material type: book Book Publisher: Delhi : Manak Publications in collaboration with Icons Media, 2007Online access: Click here to access online Availability: Items available for loan: Prof. Naeem A. Jafarey (Central) Library (1). Location(s): On Display HF541.1255 COL158 2017.