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1. Basic marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book Publisher: Boston: McGraw Hill Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 MCC 2002.

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2. Business essentials: Advanced marketing and sales :

by BPP Learning Media.

Material type: book Book Publisher: New Delhi: Viva Books, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5410.B8 BPP 2009.

3. Consumer behaviour

by Webb, Karen.

Material type: book Book Publisher: Boston: McGraw-Hill , 2005Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.32 WEB2005.

4. Cross-cultural marketing

by Rugimbana, Robert | Nwankwo, Sonny.

Material type: book Book Publisher: Australia: Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 RUG 2003.

5. The Disneyization of society /

by Bryman, Alan.

Material type: book Book Publisher: London : Thousand Oaks, Calif. : Sage Publishers, 2004Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Prof. Naeem A. Jafarey (Central) Library (3). Location(s): On Display GV 1853 BRY 2014.

6. Market-led strategic change : a guide to transforming the process of going to market

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 PIE 1997.

7. Marketing

by Etzel, Michael J.

Edition: 14th ed.Material type: book Book Publisher: New Delhi: McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 ETZ 20134.

8. Marketing strategy and competitive positioning

by Hooley, Graham J | Nigel Piercy.

Edition: 5th ed.Material type: book Book Publisher: Harlow: Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 HOO 2012.

9. New marketing strategies : evolving flexible processes to fit market circumstances

by Chaston, Ian.

Material type: book Book Publisher: New Delhi: Response Books, 2000Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 CHA 2000.

10. Principles of marketing/ Gary Armstrong....[et al.]

by Armstrong, Gary.

Edition: 6th EdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): WX 214 ARM 2018.