Introducing communication theory: analysis and application
By: West, Richard
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Contributor(s): Turner, Lynn H.
Material type: 
BookPublisher: Boston : McGraw-Hill, 2014Edition: 3rd ed.Description: xxix,565 p.ISBN: 9780071252928.Subject(s): Communication | Information theory | CommunicationOnline resources: Click here to access online Summary: This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
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This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
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