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1. The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noël.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2003Online access: Click here to access online Availability: No items available

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2. Strategic Brand Management : Building, Measuring, and Managing Brand Equity.

by Keller, Kevin Lane | Parameswaran,Ambi M G | Jacob, Isaac.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2018Online access: Click here to access online Availability: No items available