Successful Direct Marketing Methods.
By: Stone, Bob.
Contributor(s): Jacobs, Ron.
Material type: BookPublisher: New Delhi : Tata Mc Graw Hill, 2001Edition: 7th ed.Description: 577p.ISBN: 9780658001451.Subject(s): Direct marketingOnline resources: Click here to access online Summary: Covers all aspects of direct marketing, including e-business, e-commerce, and e-services.Covers all aspects of direct marketing, including e-business, e-commerce, and e-services.
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