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1. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Education, 2018Availability: No items available

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2. contemporary Business Communication.

by Boone,Louis E | Kurtz,David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1994Availability: No items available

3. Marketing Communications : An Integrated Approach.

by Taylor , Jonathan | Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2004Availability: No items available