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1. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Education, 2018Availability: No items available

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2. Integrated advertising, promotion & marketing communications

by Clow, Kenneth E | Baack, Donald.

Material type: book Book; Format: print Publisher: New Delhi : Pearson, 2017Online access: Click here to access online Availability: No items available