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1. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5823 BEL 2018.

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2. Marketing Communications: An Integrated Approach

by Taylor, Jonathan | Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1994Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.

3. Marketing Communications : An Integrated Approach.

by Taylor , Jonathan | Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.