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1. Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available

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2. Business Essentials : Advanced Marketing And Sales.

by BPP Learning Media.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Viva Books, 2009Availability: No items available

3. Consumer Behavior and Marketing Strategy.

by Peter, J. Paul | Olson, Jerry C.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill, 2008Availability: No items available

4. Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: No items available

5. Cross-cultural Marketing.

by Rugimbana, Robert | Nwankwo, Sonny.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: No items available

6. Design like Apple : seven principles for creating insanely great products, services, and experiences

by Edson, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : Wiley, 2012Online access: Click here to access online Availability: No items available

7. The Disneyization of society

by Bryman, Alan.

Material type: book Book; Format: print Publisher: London : Sage Publishers, 2004Online access: Click here to access online Availability: No items available

8. Foundations of Marketing.

by Jobber, David | Fahy, John.

Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: No items available

9. Market-Led Strategic Change: Transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: No items available

10. Marketing.

by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, 2013Availability: No items available

11. Marketing Strategy and Competitive Positioning.

by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: No items available

12. New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: No items available

13. Principle of Marketing.

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: No items available

14. Principles of Marketing.

by Armstrong, Gary | Kotler, Philip | Adam, Stewart.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida : Pearson, 2017Availability: No items available