| 000 | 01085nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c10249 _d10249 |
||
| 001 | 22988 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20211222102303.0 | ||
| 008 | 211222b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332557185 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHF5415 | ||
| 100 |
_a Kotler, Philip _911095 |
||
| 245 | _a Marketing Management. | ||
| 250 | _a15th ed. | ||
| 260 |
_aUpper Saddle River : _bPearson, _c2016. |
||
| 300 | _axxvi, 756p. | ||
| 520 | _aThis text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century. | ||
| 650 |
_aMarketing _vManagement _911301 |
||
| 650 |
_aConsumer behavior _910019 |
||
| 650 |
_aInternet marketing _94136 |
||
| 650 |
_aMarket surveys _910052 |
||
| 700 |
_aKeller, Kevin Lane _99212 |
||
| 856 | _uhttps://books.google.com.pk/books/about/Marketing_Management.html?id=pWkuAAAAQBAJ&source=kp_book_description&redir_esc=y | ||
| 942 |
_cBK _2lcc |
||