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020 _a9788170368830
040 _cZUFESTM-N
050 _aHF5415
100 _aChaston, Ian
_911097
245 _a New Marketing Strategies :
_bEvolving Flexible Processes To Fit Market Circumstance.
260 _aNew Delhi :
_bResponse Books,
_c2000.
300 _avii,199p.
520 _aOffering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
650 _aMarketing
_vManagement
_911301
650 _aMarketing
_94407
856 _uhttps://www.amazon.com/New-Marketing-Strategies-Processes-Circumstance-ebook/dp/B014FVQVHA/ref=sr_1_1?keywords=9780761962021&linkCode=qs&qid=164014662
942 _cBK
_2lcc