| 000 | 00927nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c10350 _d10350 |
||
| 001 | 23097 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20211222120558.0 | ||
| 008 | 211202b xxu||||| |||| 00| | eng d | ||
| 020 | _a9781118457474 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHF5415.1255 | ||
| 100 |
_a Martinez, Onaindia _911201 |
||
| 245 |
_aDesigning B2B Brands : _b Lessons from Deloitte and 195,000 Brand Managers |
||
| 260 |
_aHoboken : _bWiley, _c2013. |
||
| 300 | _a224p. | ||
| 504 | _ainclude index. | ||
| 650 |
_aTrademarks _vDesign _913751 |
||
| 650 |
_aBrand name products _vManagement _911317 |
||
| 650 |
_aCorporate image _911203 |
||
| 650 |
_aLogos (Symbols) _vDesign _911318 |
||
| 650 |
_aIndustrial marketing _vManagement _911319 |
||
| 700 |
_aResnick, Brian _913752 |
||
| 856 | _uhttps://books.google.com.pk/books/about/Designing_B2B_Brands.html?id=5_Jfflka2HwC&source=kp_book_description&redir_esc=y | ||
| 942 |
_cBK _2lcc |
||