| 000 | 01143nam a22002897a 4500 | ||
|---|---|---|---|
| 999 |
_c9113 _d9113 |
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| 001 | 22739 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20211222110155.0 | ||
| 008 | 211222b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781292276540 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHF5415 | ||
| 100 |
_a Hooley, Graham J. _910085 |
||
| 245 | _a Marketing Strategy and Competitive Positioning. | ||
| 250 | _a5th ed. | ||
| 260 |
_aHarlow : _bPrentice Hall,, _c2012. |
||
| 300 | _axv, 578p. | ||
| 520 | _ahoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised | ||
| 650 |
_aTarget marketing _910086 |
||
| 650 |
_aMarketing _vManagement _911301 |
||
| 650 |
_aBusiness planning _910047 |
||
| 650 |
_aMarketing _94407 |
||
| 700 |
_a Piercy, Nigel F _914453 |
||
| 700 |
_a Nicoulaud, Brigitte _914454 |
||
| 856 | _uhttps://books.google.com.pk/books/about/Marketing_Strategy_and_Competitive_Posit.html?id=MVc2YgEACAAJ&source=kp_book_description&redir_esc=y | ||
| 942 |
_cBK _2lcc |
||