Consumer Behavior : Building Marketing Strategy.

By:

Mothersbaugh, David L

Contributor(s):

Material type:

TextPublication details: New York : McGraw-Hill Education, 2016.Edition: 13th edDescription: xxiv, 786pISBN:

9781260100044

Subject(s):

LOC classification:

HF5415

Online resources:

Click here to access online

Summary: Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF 5415.33.U6 MOT 2016 (Browse shelf(Opens below))					Available			22709

includes index.

Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

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