Marketing Communications : An Integrated Approach.

By:

Taylor , Jonathan

Contributor(s):

Smith, P. R

Material type:

TextPublication details: London : Kogan Page, 2004.Edition: 4th edDescription: xvi, 696pISBN:

9788175542884

Subject(s):

LOC classification:

HF5415

Summary: his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415 TAY 2004 (Browse shelf(Opens below))					Available			22740

includes index.

his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers

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