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Beyond Branding : How the new values of transparency and integrity are changing the world of brands

Beyond Branding : How the new values of transparency and integrity are changing the world of brands - London : Koganpage, 2003. - 236p.: ill.;

ISBN: 9780749441159

Subjects--Topical Terms:
Brand name products
Business names
Integrity
Business ethics

National Library of Medicine Call No.: HD69.137

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