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Successful Direct Marketing Methods.

Stone, Bob

Successful Direct Marketing Methods. - 7th ed. - New Delhi : Tata Mc Graw Hill, 2001. - 577p.

Covers all aspects of direct marketing, including e-business, e-commerce, and e-services.

ISBN: 9780658001451

Subjects--Topical Terms:
Direct marketing

LC Class. No.: HF5415

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