Integrated advertising, promotion & marketing communications (Record no. 2649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ZCOMs |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 17371 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211210b xxu||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292222691 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZCOMs |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF4515 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 12594 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 508 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical reference and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 4181 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 5612 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 9 (RLIN) | 11272 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| 9 (RLIN) | 11023 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 9 (RLIN) | 12595 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.com.pk/books?id=4gYyvgAACAAJ&dq=9781292222691&hl=en&sa=X&redir_esc=y">https://books.google.com.pk/books?id=4gYyvgAACAAJ&dq=9781292222691&hl=en&sa=X&redir_esc=y</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Social Sciences | Ziauddin College Of Media Science Library | Prof. Naeem A Jaffarey Library (Central) | On Shelve | 26.09.2018 | HF 5415 CLO 2002 | 17371 | 12.12.2018 | 28.01.2026 | Books |