Advertising (Record no. 3540)

MARC details
000 -LEADER
fixed length control field 00544nam a2200229 a 4500
001 - CONTROL NUMBER
control field ZCOMs
003 - CONTROL NUMBER IDENTIFIER
control field 12450
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260128043103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211211b xxu||||| |||| 00| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0712106642
040 ## - CATALOGING SOURCE
Transcribing agency ZCOMs
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins, Frank
9 (RLIN) 24039
245 10 - TITLE STATEMENT
Title Advertising
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Dehli:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent viii, 416p.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 5612
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yadin, Daniel (editor)
9 (RLIN) 12858
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Social Sciences Ziauddin College Of Media Science Library Prof. Naeem A Jaffarey Library (Central) On Shelve 14.10.2013   HF 5823 JEF 2000 12450 24.06.2019 28.01.2026 Books