Advertising and reality : (Record no. 5732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ZCOMs |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 15505 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200729b xxu||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781441191946 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZCOMs |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and reality : |
| Remainder of title | a global study of representation and content |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Continuum, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 277p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sex in advertising |
| 9 (RLIN) | 12742 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Older people in advertising |
| 9 (RLIN) | 12743 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 5612 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Form subdivision | Social aspects |
| 9 (RLIN) | 12744 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hetsroni, Amir (editor) |
| 9 (RLIN) | 12745 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.com.pk/books?id=c-NxKp80uP8C&dq=Advertising+and+reality+:+a+global+study+of+representation+and+content&hl=en&sa=X&ved=2ahUKEwiw8YqhkNn0AhVLR_EDHUkuCg0Q6AF6BAgHEAI">https://books.google.com.pk/books?id=c-NxKp80uP8C&dq=Advertising+and+reality+:+a+global+study+of+representation+and+content&hl=en&sa=X&ved=2ahUKEwiw8YqhkNn0AhVLR_EDHUkuCg0Q6AF6BAgHEAI</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin College Of Media Science Library | Prof. Naeem A Jaffarey Library (Central) | On Shelve | 18.05.2017 | HF 5823 HET 2012 | 15505 | 29.07.2020 | 28.01.2026 | Books | |||||
| Library of Congress Classification | Ziauddin College Of Media Science Library | Prof. Naeem A Jaffarey Library (Central) | On Shelve | 18.05.2017 | HF 5823 HET 2012 | 17047 | 29.07.2020 | 28.01.2026 | Books |