McQuail's Mass Communication Theory (Record no. 5832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00844nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ZCOMs |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 13291 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200811b xxu||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132105794 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZCOMs |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQuail, Denis. |
| 9 (RLIN) | 8300 |
| 245 ## - TITLE STATEMENT | |
| Title | McQuail's Mass Communication Theory |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 621 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| 9 (RLIN) | 3428 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| 9 (RLIN) | 5096 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Philosophy |
| 9 (RLIN) | 12233 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.com.pk/books?id=2EucSY2FNnwC&printsec=frontcover&dq=McQuail%27s+Mass+Communication+Theory&hl=en&sa=X&redir_esc=y#v=onepage&q=McQuail's%20Mass%20Communication%20Theory&f=false">https://books.google.com.pk/books?id=2EucSY2FNnwC&printsec=frontcover&dq=McQuail%27s+Mass+Communication+Theory&hl=en&sa=X&redir_esc=y#v=onepage&q=McQuail's%20Mass%20Communication%20Theory&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin College Of Media Science Library | Prof. Naeem A Jaffarey Library (Central) | On Shelve | 18.04.2014 | P 90 MCQ 2010 | 13291 | 11.08.2020 | 28.01.2026 | Books |