Marketing Research. (Record no. 6443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126587438 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF54 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David A. Aaker, |
| 9 (RLIN) | 9183 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 610p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 11281 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone, Robert P |
| 9 (RLIN) | 14169 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S |
| 9 (RLIN) | 14170 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Shelve | 20.01.2021 | purchased | 1 | HF54 AAK 2019 | 21185 | 13.10.2025 | 20.09.2024 | 29.01.2021 | Books |