Beyond Branding : (Record no. 6469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00794nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21174 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210203b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749441159 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | HD69.137 |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond Branding : |
| Remainder of title | How the new values of transparency and integrity are changing the world of brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Koganpage, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236p.: |
| Other physical details | ill.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 10202 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business names |
| 9 (RLIN) | 13747 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Integrity |
| 9 (RLIN) | 13748 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business ethics |
| 9 (RLIN) | 11064 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas (Editor) |
| 9 (RLIN) | 13749 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="ooks.google.com.pk/books/about/Beyond_Branding.html?id=wQhJEBVeBUoC&source=kp_book_description&redir_esc=y">ooks.google.com.pk/books/about/Beyond_Branding.html?id=wQhJEBVeBUoC&source=kp_book_description&redir_esc=y</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Shelve | 20.01.2021 | purchased | HD 69.137 IND 2003 | 21174 | 03.02.2021 | 03.02.2021 | Books |