24Brand Mantras : (Record no. 7274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00705nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22705 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211220b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761995250 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep |
| 9 (RLIN) | 11045 |
| 245 ## - TITLE STATEMENT | |
| Title | 24Brand Mantras : |
| Remainder of title | Finding a Place in the Minds and Hearts of Consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 111p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 10202 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 9 (RLIN) | 10044 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.com.pk/books/about/Twenty_Four_Brand_Mantras.html?id=rdRjDwAAQBAJ&source=kp_book_description&redir_esc=y">https://books.google.com.pk/books/about/Twenty_Four_Brand_Mantras.html?id=rdRjDwAAQBAJ&source=kp_book_description&redir_esc=y</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non Fiction | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Shelve | 26.05.2021 | Purchase | HD69.B7 KAP 2001 | 22705 | 07.06.2021 | 28.01.2026 | Books |