Contemporary Advertising. (Record no. 7303)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00902nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22716 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211216b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318389 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F |
| 9 (RLIN) | 10096 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii, 617p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 5612 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.amazon.com/Contemporary-Advertising-William-F-Arens/dp/0256262535/ref=sr_1_1?keywords=9780071220606&linkCode=qs&qid=1641533864&s=books&sr=1-1">https://www.amazon.com/Contemporary-Advertising-William-F-Arens/dp/0256262535/ref=sr_1_1?keywords=9780071220606&linkCode=qs&qid=1641533864&s=books&sr=1-1</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Shelve | 26.05.2021 | Purchase | 2 | HF5821 ARE 2004 | 22716 | 10.07.2023 | 10.01.2023 | 08.06.2021 | Books |