Successful Direct Marketing Methods. (Record no. 8167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22995 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780658001451 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stone, Bob |
| 9 (RLIN) | 11022 |
| 245 ## - TITLE STATEMENT | |
| Title | Successful Direct Marketing Methods. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 577p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Covers all aspects of direct marketing, including e-business, e-commerce, and e-services. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| 9 (RLIN) | 11023 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacobs, Ron |
| 9 (RLIN) | 11024 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.amazon.com/Successful-Direct-Marketing-Methods-Customer-based-ebook/dp/B00LNQAJYM/ref=sr_1_1?keywords=9780872510401&linkCode=qs&qid=16401">https://www.amazon.com/Successful-Direct-Marketing-Methods-Customer-based-ebook/dp/B00LNQAJYM/ref=sr_1_1?keywords=9780872510401&linkCode=qs&qid=16401</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Shelve | 15.09.2021 | Purchase | HF5415.126 STO 2001 | 22995 | 21.09.2021 | 28.01.2026 | Books |