Introducing communication theory: (Record no. 8420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01137nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ZCOMs |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 17101 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211213b xxu||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073534282 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZCOMs |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Q360 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Richard |
| 9 (RLIN) | 13000 |
| 245 ## - TITLE STATEMENT | |
| Title | Introducing communication theory: |
| Remainder of title | analysis and application |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,531 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| 9 (RLIN) | 5096 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information theory |
| 9 (RLIN) | 13001 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| 9 (RLIN) | 5096 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turner, Lynn H. |
| 9 (RLIN) | 11067 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.com.pk/books?id=CyqYygAACAAJ&dq=9780073534282&hl=en&sa=X&redir_esc=y">https://books.google.com.pk/books?id=CyqYygAACAAJ&dq=9780073534282&hl=en&sa=X&redir_esc=y</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin College Of Media Science Library | Prof. Naeem A Jaffarey Library (Central) | On Shelve | 02.07.2018 | 17101 | 13.12.2021 | Books |