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The Consumer Mind.: Brand perception and the implication for marketers
Material type:
TextPublication details: London : KoganPage, 2012.Description: 178pISBN: - 9780749465704
- HF5415.32
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve | HF 5415.32 MAR 2012 (Browse shelf(Opens below)) | Available | 21175 |
Browsing Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N shelves,Shelving location: On Shelve Close shelf browser (Hides shelf browser)
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| HF5415.13 PIE 1997 Market-Led Strategic Change: Transforming the process of going to market. | HF5415.13 WIL 2010 Strategic Marketing Management : Planning, Implementation, and Control. | HF 5415.2 HAF 2019 Marketing Research | HF 5415.32 MAR 2012 The Consumer Mind.: Brand perception and the implication for marketers | HF 5415.32 WEB 2005 Consumer behaviour. | HF 5415.33.U6 MOT 2016 Consumer Behavior : Building Marketing Strategy. | HF 5415.5 ZIK 2003 Customer Relationship Management : Integrating Marketing Strategy and Information Technology. |
Including Index
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