Beyond Branding : How the new values of transparency and integrity are changing the world of brands
Material type:
TextPublication details: London : Koganpage, 2003.Description: 236p.: illISBN: - 9780749441159
- HD69.137
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve | HD 69.137 IND 2003 (Browse shelf(Opens below)) | Available | 21174 |
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| HD69.B7 KEL 2018 Strategic Brand Management : Building, Measuring, and Managing Brand Equity. | HD69.P75 NIC 2017 Project Management For Engineering, Business And Technology. | HD69.P75 SCH 2014 Value-Based Metrics For Improving Results : An Enterprise Project Management Toolkit. | HD 69.137 IND 2003 Beyond Branding : How the new values of transparency and integrity are changing the world of brands | HD69.56 BYR 2018 Small Business Management : A Entrepreneur' s guidebook. | HD70.A7 GUI 2009 Culture+ business in Asia | HD70.U5 PEA 2019 Strategic Management : Planning for Domestic and Global Competition. |
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