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Consumer Behavior : Building Marketing Strategy.
Material type:
TextPublication details: New York : McGraw-Hill Education, 2016.Edition: 13th edDescription: xxiv, 786pISBN: - 9781260100044
- HF5415
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve | HF 5415.33.U6 MOT 2016 (Browse shelf(Opens below)) | Available | 22709 |
Browsing Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N shelves,Shelving location: On Shelve Close shelf browser (Hides shelf browser)
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| HF 5415.2 HAF 2019 Marketing Research | HF 5415.32 MAR 2012 The Consumer Mind.: Brand perception and the implication for marketers | HF 5415.32 WEB 2005 Consumer behaviour. | HF 5415.33.U6 MOT 2016 Consumer Behavior : Building Marketing Strategy. | HF 5415.5 ZIK 2003 Customer Relationship Management : Integrating Marketing Strategy and Information Technology. | HF 5438.4 PAN 2006 Sales and Distribution Management. | HF5438.4 SIN 2019 Sales and Distribution Management : A Practice-Based Approach. |
includes index.
Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
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