Contemporary Advertising.

By:

Arens, William F

Material type:

TextPublication details: Boston : McGraw Hill, 2004.Edition: 9th edDescription: xlii, 617pISBN:

9780071318389

Subject(s):

Advertising

LOC classification:

HF5821

Online resources:

Click here to access online

Summary: This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5821 ARE 2004 (Browse shelf(Opens below))					Available			22716

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This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.

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