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Strategic Brand Management : Building, Measuring, and Managing Brand Equity.
Material type:
TextPublication details: Noida : Pearson, 2018.Edition: 4th edDescription: xxix, 586pISBN: - 9780134892498
- HD69.B7
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve | HD69.B7 KEL 2018 (Browse shelf(Opens below)) | Available | 22763 |
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| HD69.B7 KAP 2003 The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term | HD69.B7 KAP 2003 18 Brand Astras : | HD69.B7 KAP 2004 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands. | HD69.B7 KEL 2018 Strategic Brand Management : Building, Measuring, and Managing Brand Equity. | HD69.P75 NIC 2017 Project Management For Engineering, Business And Technology. | HD69.P75 SCH 2014 Value-Based Metrics For Improving Results : An Enterprise Project Management Toolkit. | HD 69.137 IND 2003 Beyond Branding : How the new values of transparency and integrity are changing the world of brands |
ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
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